Andrew Hair

Audio. Visual. Interactivity.

 

These three fields form the cornerstones for the majority of my work. I am intriuged by how our minds are able to derive meaning from new situations, in particular those where several modalities are at play. How can the sound and score in a film be used to portray a character in different ways? Can the method of interaction, and gameplay mechanics in a game be crafted to better convey a narrative with which the player can emphathise? Does this fusion of sensory and cognitive perception register on a conscious or subconscious level? By exploiting the potential of emerging technology, digital media, and contemporary art, I wish to invite anyone with a curious nature and vivid imagination to grapple with these questions.